Acne, Blackheads,
Whiteheads & More
Thanks to Guthy Renker and the hard work of two dedicated doctors, there's
no longer any need
to guess about what treatment for acne,
would be the most successful for you.
Acne often takes on the skin appearance as
Breakouts, Pimples, Blemishes, Zit's, Patches Of Blackheads Or Whiteheads.
Myth's about Acne are innumerous.
What is known by science
is that Acne is
not caused by dirt, diet, or stress.
Acne in the human body is created by three factors:
* Factor One - The overproduction of oil by enlarged oil glands in the skin
* Factor Two - The blockage of the hair follicles that release an oily substance called sebum
* Factor Three - A growth of bacteria within the pore (hair follicles) called P. acnes
What's remarkable today.. is that with the Proactiv@Solution
for clear skin,
people no longer have to suffer with the affects of acne.
Celebrities Rave The Best In
Acne Treatments For Clear Skin!
Perhaps many of us with acne who desire clear skin, as well as
those individuals without acne.. tend to remain as skeptical of products peddled in paid programming that runs late at night as P. Diddy used to be, but apparently not all of us.
From a recent press release it was noted that :: Sean (P. Diddy) Combs had pimples.
Not surprisingly, he went to a top-notch specialist, and this specialist person
that he visited recommended an acne-fighting product called Proactiv Solution, which is probably best known in the context of infomercials.
Combs at first was appalled: ''You want me to use, on my face, something from an infomercial?'' This, at least, is the story that Combs himself tells... in the latest infomercial for Proactiv Solution
The Proactiv infomercial that he's in also announces that the stuff is the ''best-selling acne system in America.''
The company that sells Proactiv, Guthy-Renker, claims annual revenue of more than $1 billion, all from
unique products sold this way (from Marilu Henner's weight-loss program to Tony Robbins's motivational tapes).
Advertising Age has credited Guthy-Renker's well-crafted productions as an example of ''branded entertainment.''
It still seems a little startling that a celebrity with Combs's or Keys's wattage would venture into the form.
But Karen Barner, senior vice president for marketing at Guthy-Renker, says that ''the stigma of the infomercial industry has waned quite drastically in the last 20 years.'' She also calls Guthy-Renker's infomercials ''shows.''
The current Proactiv ''show'' mixes interviews with celebrities and average consumer types, lots of before-and-after photos, a smattering of scientific-looking diagrams and words like ''micronized'' and an introduction to two
dedicated dermatologists named Katie Rodan and Kathy Fields, whose Proactiv product Guthy-Renker distributes.
The overall tone walks a line between sympathy for those with acne and something closer to a call to action against a debilitating societal crisis.
''Acne
doesn't care if you're famous,'' Williams tells us, confessing that she, too, was once among the many who ''suffered.''
Keys, in her interview, says that acne is a ''taboo'' subject, but she seems to agree with Williams's suggestion that by speaking out she is ''changing the world.''
P. Diddy, we are told, ''speaks out only for what he believes in,'' and he offers the observation that ''the way you take care of your face I think reflects who you are.''
Later, Williams clarifies that acne used to have a stigma to it. ''Now,'' she says, ''it's really kind of cool to face it and to deal with it.''
» Want Specialized Info On Acne,
Blackheads, Whiteheads
& More? Browse Our Partner Site.
How did Proactiv Solution become a word-of-mouth phenomenon?
And why are thousands of people like you...to superstars like Vanessa Williams and Stephanie Seymour.. talking about it? Because it works.
How it started
:: Katie Rodan and Kathy Fields met more than 16 years ago, during their dermatology residencies at Stanford University.
Both women felt strongly about the importance of finding a better treatment for acne, because both of them had lived with it at some time in their lives.
They stayed in touch after they established their individual private practices.. and as their practices expanded, they began to see a pattern.
Dr. Fields explains, "When Katie and I first went into private practice, we were shocked to see the number of people who were suffering from acne.
The thing is, they didn't call it acne.
They called it their breakouts or their blemishes, but it was blackheads and whiteheads. And we were also noticing that it wasn't just teenagers, it was everybody - men and women in their 20s, 30s and 40s who suddenly started breaking out for the very first time, due to hormonal changes and all kinds of factors in their lives.
That's when we got together to work on Proactiv."